From: redpointai
Alexandre Cen, VP of Generative AI and Sensei at Adobe, shares his vision for the future of AI-powered content personalization, particularly within the Adobe Creative Cloud. He anticipates a significant evolution driven by artificial intelligence, leading to a new era of “hyper personalization” [00:00:49].
The Challenge of Content Velocity
A major problem enterprises face today is the “content velocity” or “content supply chain” bottleneck [00:50:34]. Businesses struggle to communicate with their customers in an individualized or segment-specific manner because it’s too expensive and often impossible for humans to create the vast amount of unique content required [00:50:39]. This creates a significant bottleneck in the traditional content creation process [00:50:49].
Generative AI as a Solution
Generative AI is seen as the key to overcoming this challenge [00:50:53]. It will enable:
- Hyper Personalization Both large and small enterprises, and even individuals, will be able to generate infinite content that is personalized to the viewer [00:50:55].
- Segment of One The goal is to reach a “segment of one,” where content, including images, is created specifically for an individual viewer, speaking their unique “language” and preferred style of information delivery (with user opt-in) [00:51:07].
Evolution of Creative Roles
The role of creative professionals is expected to shift significantly [00:51:25]. Adobe Creative Cloud will evolve to empower visual designers to become “creative directors of meta experiences” [00:51:25]. These meta experiences will then be “hyper personalizable” [00:51:32]. This change will enable brands and small businesses to communicate differently with their audiences [00:51:36].
A More Fluid and Accessible Future
Within 5 to 10 years, the Adobe Creative Cloud is envisioned as:
- More Accessible The human-computer interaction will be much more fluid, less convoluted, and accessible to a wider audience [00:51:51].
- AI at its Core AI will be fundamentally embedded in the software, possibly to the point where it’s not even explicitly mentioned, serving as the core of the creative suite [00:52:05].
- Enhanced Creativity and Velocity The suite will enable content creation with significantly higher creativity and velocity [00:52:14].
This vision aligns with the broader future trends in AI and personalization, where software companies are becoming AI companies, driving exponential innovation in model architectures to achieve greater quality and performance [00:49:11].