From: redpointai
The landscape of content creation is evolving, with a notable shift occurring in how platforms approach the generation and distribution of content. While platforms like Snapchat and TikTok have historically focused on similar end markets and avatars, their core approach to content creation differs from emerging AI-centric platforms [00:00:00].
Current Landscape and Diverging Paths
Incumbent platforms, particularly those emphasizing vertical video, were built on the idea of enabling creators to easily produce video using mobile cameras [00:00:10]. In contrast, the value proposition for new platforms lies in making the camera obsolete [00:00:19]. This represents a fundamental divergence in strategy, moving away from direct human-camera interaction as the primary mode of content creation.
Challenges of Content Integration
A significant dilemma for existing mobile platforms arises when integrating AI-generated content with traditional camera-based content [00:00:25]. If, for instance, 10% of content is generated by AI today, questions emerge regarding how to rank and recommend this content compared to the 90% that is camera-based [00:00:27].
The challenge intensifies if the ratio of AI-generated content to camera-based content approaches 50% [00:00:41]. In such a scenario, mixing these two types of content could lead to existing content creators experiencing a significant reduction in views and attention [00:00:44]. This highlights the potential impact of AI-generated content on current content creators.
The Emergence of New Platforms
Should the proportion of AI-generated content reach a critical mass where it significantly impacts traditional content, it may necessitate the development of entirely new platforms [00:00:51]. These platforms would be specifically designed for AI-generated content, presenting a significant opportunity for new ventures in the digital media space [00:00:57]. This development aligns with the broader future of generative AI in media and creative industries.