From: redpointai
Snapchat and TikTok have concentrated their efforts on similar end markets, including the development of avatars [00:00:01]. For incumbents, particularly in vertical video, a key objective has been to enable creators to easily produce video content using the mobile camera [00:00:15].
Divergence with AI-Generated Content
A new platform’s value proposition diverges from this, aiming to make the camera “obsolete” [00:00:23]. A dilemma arises for existing mobile platforms regarding the integration of AI-generated content. If 10% of content is AI-generated today, platforms face challenges in ranking and recommending it compared to the 90% that is camera-based [00:00:31].
The situation intensifies if this ratio shifts to 50% AI-generated content [00:00:41]. If both types of content are presented together, existing camera-based creators could experience a significant decrease in views and attention [00:00:47].
Opportunities for New Platforms
Should this stage be reached, it would necessitate the development of a new platform specifically designed for AI-generated content [00:00:55]. This represents a significant new opportunity in the market [00:00:57].