From: redpointai
Hajen, an AI video platform, has developed an interactive avatar beta version that allows users to send their avatars to participate in real-time engagements such as Zoom meetings [00:19:14].
Technical Challenges and Future Prospects
Achieving real-time interaction with AI avatars presents significant technical challenges, primarily concerning performance [00:19:38]. As AI models become larger and their architectures more complex, optimizing inference speed is crucial [00:19:42].
Despite these hurdles, Hajen’s CEO, Joshua, is optimistic that much of this technology will be able to run in real-time within 12 months, with some capabilities even becoming available on-device [00:40:42] [00:20:46]. This advancement would unlock a “whole new use cases” [00:20:00].
Personalized User Experiences
One significant potential use case for real-time AI avatars is in advertising, where personalized video ads could be generated on-the-fly based on a user’s preferences or watch history [00:20:17]. Currently, even with different ad recommendations, users often see the same video from a brand [00:20:07]. Real-time generation would allow for dynamic content tailored to individual consumers, dramatically improving the customer experience by integrating with existing CRM and go-to-market tools [00:32:56]. This aligns with the broader trend of using_ai_for_personalized_user_experiences.
Customer Feedback and AI Quality
Hajen’s focus on AI quality is paramount for business video, as it directly impacts engagement and message delivery [00:13:54] [00:08:41]. Customers, particularly in enterprise settings, have a high expectation for brand consistency and video output quality [00:31:41].
Joshua noted that customers pay “how detail” attention to avatar quality, especially when viewing their own avatar, setting a “much higher bar” [00:44:09]. Specific feedback highlights challenges in maintaining consistent and natural body gestures in longer videos, where the avatar’s movements might randomly deviate from the script towards the end [00:45:30]. This detailed feedback underscores the ongoing need to improve the performance of streaming avatars [00:44:50].
Broader Implications for future_of_ai_avatars
The development of engaging, real-time AI avatars is expanding use cases beyond traditional learning and development to areas like marketing [00:18:30]. The ability to generate new, persistent AI-driven characters could also lead to the creation of future intellectual properties (IPs), such as AI influencers [00:36:10] [00:36:49].