From: redpointai
A “new platform” aims to redefine content creation by rendering the mobile camera obsolete [00:00:23]. This approach diverges significantly from established vertical video platforms like Snapchat and TikTok, whose core idea was to enable creators to easily produce videos using mobile cameras [00:00:10].
Contrasting with Incumbents
While Snapchat and TikTok have focused on similar end markets and avatars [00:00:00], their emphasis remains on camera-based creation [00:00:18]. The “new platform’s” key value proposition is to move beyond this, aspiring to make the camera entirely unnecessary for content generation [00:00:23].
The Rise of AI-Generated Content
A dilemma arises for existing mobile platforms as AI-generated content becomes more prevalent [00:00:25]. If 10% of content is currently AI-generated, questions emerge about how to rank and recommend it alongside the 90% that is camera-based [00:00:29].
Implications for Existing Creators
The challenge intensifies if the ratio shifts to 50% AI-generated content and 50% camera-based content [00:00:41]. In such a scenario, mixing these content types could lead to existing content creators receiving fewer views and less attention [00:00:43].
The future of content creation
If you kind of run these two content together that means the existing content creator will be fastly getting less views getting less attention for customer [00:00:43].
The Need for New Platforms
If the stage where AI-generated content significantly competes with traditional content arrives, there will be a necessity to build a new platform specifically for AI-generated content [00:00:51]. This represents a new opportunity for platforms focused on this emerging technology [00:00:57].