From: redpointai
HeyGen’s core value proposition as a new platform is to “make the camera obsolete” [00:00:23]. This mission positions HeyGen in contrast to existing vertical video platforms like Snapchat and TikTok.
Diverging from Incumbent Platforms
Incumbent platforms like Snapchat and TikTok have historically focused on unlocking creators who can easily produce video using a mobile camera [00:00:15]. Their strategy centers on leveraging the widespread availability and ease of use of smartphone cameras for content creation [00:00:18]. HeyGen, however, aims to move beyond this model [00:00:22].
The Dilemma for Camera-Based Platforms
A significant challenge for existing mobile platforms arises when AI-generated content becomes prevalent [00:00:25]. If only 10% of content is currently AI-generated, questions emerge about how to rank and recommend it alongside the 90% of camera-based content [00:00:31].
The problem escalates if the ratio shifts to 50% AI-generated and 50% camera-based [00:00:41]. In such a scenario, existing content creators relying on cameras might experience a significant decrease in views and attention [00:00:47].
This potential shift necessitates the creation of new platforms specifically designed for AI-generated content [00:00:55]. This emerging need represents a key opportunity for new platforms, including HeyGen [00:00:57].