From: redpointai
Authenticity and integrity are critical for businesses serving large enterprise customers [00:00:00]. A key aspect of this involves ensuring the ethical and appropriate use of AI, particularly when creating digital content like avatars and videos.
Hent’s Approach to Authenticity
The company Hent has a two-pronged approach to ensuring authenticity: one focuses on avatar creation, and the other on video content generation [00:00:09].
Avatar Creation Consent
For every avatar created on the Haen platform, a video consent format is required [00:00:14]. Advanced AI is used to match the consent footage with the person, making it “almost impossible” to create someone’s avatar without their consent [00:00:23].
Video Content Moderation
Hent employs a hybrid solution that combines AI models with human moderation [00:00:56]. While AI helps detect issues, a human moderation team also reviews footage to ensure it meets expected standards [00:00:33].
Content Moderation Policy
The platform enforces a strict moderation policy that prohibits:
- Hate speech [00:00:46]
- Misinformation for children [00:00:48]
- Political campaigns and related information [00:00:51]