From: redpointai
Traditional vertical video platforms, such as Snapchat and TikTok, have historically focused on similar end markets and avatars [00:00:00]. Their core idea has been to empower creators to easily produce video content using a mobile camera [00:00:10].
HeyGen’s Differentiated Approach
In contrast, a new platform like HeyGen operates on a different premise. Its key value is not centered around mobile camera usage [00:00:22]. HeyGen aims to make the camera obsolete in content creation [00:00:23].
The Dilemma for Incumbent Mobile Platforms
For existing mobile platforms, a significant dilemma arises as AI-generated content becomes more prevalent [00:00:25]. If, for instance, 10% of content is AI-generated today, questions emerge on how to rank and recommend this content compared to the remaining 90% that is camera-based [00:00:29].
This challenge intensifies if the ratio of AI-generated content reaches 50% [00:00:41]. Mixing both types of content on the same platform could lead to existing camera-based creators experiencing a significant reduction in views and attention [00:00:43].
The Opportunity for New AI-First Platforms
Should the proportion of AI-generated content reach such a critical stage, there will be a necessity to build new platforms specifically designed for AI-generated content [00:00:53]. This represents a significant new opportunity for platforms that prioritize and are built around AI content creation [00:00:57].