From: redpointai
The emergence of AI generated content presents a significant dilemma for existing platforms, particularly regarding its integration with traditional, camera-based content [00:00:25].
Diverging Platform Focuses
Traditional platforms like Snapchat and TikTok have focused on enabling creators to produce video content easily using mobile cameras [00:00:15]. In contrast, new platforms aim to make the camera “obsolete” by generating content through AI [00:00:23].
The Integration Dilemma
A key challenge for mobile platforms is how to rank and recommend AI-generated content alongside camera-based content [00:00:31]. If, for instance, 10% of content is AI-generated today, platforms must decide how it compares to the remaining 90% of camera-based content [00:00:35].
Impact on Existing Creators
The problem intensifies if the ratio of AI-generated content to camera-based content shifts to 50/50 [00:00:41]. In such a scenario, existing content creators relying on traditional methods would likely experience significantly fewer views and less attention [00:00:45].
The Future of Content Platforms
This potential shift suggests a future where new platforms may need to be built specifically for AI generated content [00:00:53]. This represents a new opportunity for dedicated AI-centric platforms [00:00:57].