From: officialflagrant
Early Aspirations and Path to Stardom
Logan Paul always knew he wanted to be an entertainer, even starting to make YouTube videos at nine years old with his brother Jake Paul [01:33:53]. His early YouTube videos, made before puberty and around the “First Years of YouTube,” were considered “golden” but were later deleted by him due to embarrassment and a desire to impress a girl in middle school [01:33:59]. He pursued engineering in college but ultimately wanted to be an actor [02:11:11].
WWE Ventures
Logan Paul has found a natural fit in WWE, citing his showmanship, acrobatics, and athleticism as key strengths [01:55:37]. He trained for only two days for his WWE debut [01:55:45]. He noted that people’s reactions to his WWE performances, where they were “humbled by their own thoughts” and “reluctant to give props,” indicated he was “pretty good at this” [01:55:08]. He feels that WWE is a sensible path for him, as it comes naturally and is broadly entertaining [01:54:48].
Entrepreneurial Pursuits
Logan Paul identifies himself as smart and strategic in his business moves [01:46:16]. He believes his work ethic compensates for any perceived lack of talent in traditional entertainment fields like singing or acting [01:44:06].
Prime Hydration
Prime Hydration, a venture with his former rival KSI, is a significant part of Logan Paul’s current entrepreneurial focus [02:36:34]. He states that Prime is a “mass” appeal product [01:49:22]. He sees his partnership with KSI as an “incredible business move with an incredible story,” aiming for Prime to become a mainstream hydration drink [02:39:20]. He hopes to one day say that while KSI saved his career, he “made him a billionaire” [02:36:50]. Walmart is a distribution partner for Prime [02:15:48].
99 Originals and NFTs
Logan Paul’s “99 Originals” project is described as more niche, appealing to those who appreciate art, stories, NFTs, and crypto [01:49:26]. He noted that his engagement on his page has decreased since releasing this type of content, as it “only resonates with a certain type of person” [01:54:20]. He still prioritizes his taste and opinion on what makes a good story over analytics when deciding what to publish [01:51:03]. He went around the world for 99 days with a Polaroid camera to capture content for this project [01:56:39].
Content Creation and Brand
Logan Paul sees his online presence as a “brand” and constantly gauges “the culture’s feeling” about it [01:48:30]. He acknowledges that his “real life Logan isn’t always the same as online Logan,” as he often amplifies certain parts of his personality for performance [01:48:41]. He started daily vlogging when mid-roll ads on YouTube did not exist, believing he could have made significantly more money if they had [00:35:57]. He considers “fighting” a “cheat code” for attention, noting that the most extreme versions of entertainment (like fighting) capture universal interest [00:50:51].
Personal Growth and Reflections on Fame
Logan Paul believes an era of authenticity is approaching where being oneself will “reign supreme” [00:32:17]. He feels that being 100% himself is a blessing, whether people like or hate him [00:32:29]. He observes that many celebrities “have to fake every single thing” and are often not enjoyable in real life [00:32:34]. He noted that the public perception of fame is shifting, with influencers and YouTubers gaining more recognition and financial power compared to traditional actors and singers [00:34:50].
Impact of Controversy
Logan Paul attributes a significant part of his personal growth to his past “big cancellation” [01:38:29]. He believes that without these humbling experiences, he “would only know success” and feel “justified in their success” without acknowledging luck or good fortune [01:38:34].
Humility and Perspective
Despite his achievements, Logan Paul has maintained a grounded perspective, stating he has “not a single win in my boxing record” and has been “humbled again and again and again” [01:38:13]. He describes himself as “fairly numb to success and failure,” meaning he isn’t overly affected by highs or lows, but remains “in love with the process” [01:59:04]. This detachment from outcome allows him to pursue what he loves, knowing that even if he doesn’t achieve a specific goal, he will have learned from the experience [01:59:52].