From: officialflagrant
Evolution of the Business Model
Mr. Beast, known as Jimmy, emphasizes a core business philosophy centered on reinvestment and scalability. He views money as a means to grow his company and help people, rather than for personal lavish spending [01:52:48]. His approach involves constantly reinvesting profits back into content creation and new ventures. He started with the idea of giving away a few thousand dollars he made in a month and trying to make a bit more, a cycle that has continued to grow to millions [00:06:41].
He highlights the challenge of scaling a business as a creator, noting that his strategy involves hiring and training a specialized team to handle various roles, freeing him to focus on core creative decisions [01:06:20]. This contrasts with early practices where everyone did a little bit of everything [01:08:04]. He aims to make his teams so knowledgeable that they can function as creative extensions of himself [01:14:25].
New Ventures and Expansion
Jimmy’s current business ventures include:
- Beast Burger: The first physical location is performing exceptionally, doing around $30,000 in sales per day [01:12:08]. He ultimately hopes to shift towards plant-based options for Beast Burger, waiting for a product that tastes identical to meat [01:51:27].
- Feastables: His chocolate bars are now available in every Walmart [01:14:14]. Feastables are seeing “crazy volumes” in sales even before full promotion, with over $100,000 in sales in a fraction of Walmart stores on a single day [02:18:13]. He plans to launch cookies and other products [01:51:02].
Looking ahead, he plans to focus on software-related ventures due to their infinite scalability, unlike physical products that require inventory management [01:50:49]. This includes starting a mobile game company [01:50:50].
The Power of the Creator and Market Disruption
Mr. Beast believes that large content creators have an unprecedented ability to launch and promote their own products, bypassing traditional advertising [02:15:27]. He likens his videos to a Super Bowl ad, driving sales for his brands directly [02:17:31]. He anticipates several YouTubers will become billionaires in the next year due to leveraging their influence [02:16:17].
He views YouTube as the dominant platform for content consumption, surpassing traditional TV [02:08:51]. He believes TV will be “completely dead” within 10 years, with sports being the only remaining differentiator [02:51:29]. He hopes major sports leagues will eventually transition to streaming on platforms like YouTube for broader reach [02:51:50].
Long-Term Vision and Political Aspirations
While committed to YouTube for the next 10 years [01:13:54], Jimmy acknowledges a potential future in running his diversified companies [01:52:22].
He expresses a strong interest in a future run for president, possibly when he is 40 or 50 [00:00:45]. His proposed campaign strategy would involve giving away all his money to prove he “can’t be bought,” then focusing on “what’s best for people” [01:03:49]. He believes his ability to capture attention would make him a compelling candidate [01:04:40].
Content Strategy for Longevity
To adapt to an aging audience, Jimmy plans to continue making videos that he personally finds entertaining [01:44:05]. He aims to make more episodic content, possibly through a Netflix show, as YouTube’s format is not ideal for long-form narrative arcs [02:58:18]. He also has ideas for animated short films and full-length anime series with darker themes and complex storylines [02:59:11]. He views himself as a storyteller and wants to challenge the perception that his content lacks depth due to its platform.
Future Collaborations
Jimmy is open to collaborating with others for his YouTube videos. He specifically invited the hosts of the podcast to appear in a future video, suggesting they could participate in experiments like testing if a brick wall can stop a train or helping to fix the eyesight of 1,000 people [01:36:11]. He also confirmed plans to travel to Antarctica later in the year, potentially with KSI and Logan Paul [01:36:53].
Philanthropy and Billionaire Status
His long-term aspiration is to become a billionaire and then start charities and businesses run by homeless people [02:01:14]. He aims to gain decades of experience in philanthropy to effectively manage large-scale charitable efforts [02:01:38]. He confirmed receiving an informal billion-dollar offer for his YouTube channel and associated companies [02:55:24]. He believes his current valuation could reach $10-20 billion if he continues for another 5-10 years [02:56:48].
“Money is just to me like a means to grow your company and help people and things like that but like I don’t really care to have a mansion or again I remember you saying that on Rogan what’s the point of making more money just to buy a bigger like Jeff you know I bought that $600 million boat like why you know that’s why it’s I wouldn’t look up to him as much cuz who cares.” [01:52:48]