From: myfirstmillionpod
Sabri Suby, a marketing agency founder and Shark Tank Australia personality, discusses various business growth strategies, emphasizing the role of affiliate marketing and performance-based compensation models [00:00:00]. His approach often involves offering “Godfather offers”—propositions so compelling that businesses would be foolish to refuse [00:03:59].
Performance-Based Partnerships
A key strategy involves reaching out to businesses already successfully utilizing one traffic channel (e.g., Google Ads) but neglecting others (e.g., Facebook Ads) [00:02:29]. The offer is to build the entire new channel funnel, run ads, and manage everything for free, in exchange for a percentage of the sales generated from that specific new traffic channel [00:02:55]. This eliminates risk for the business and focuses on proven results [00:03:07]. This model can be applied across various platforms, such as launching TikTok ads for businesses focused solely on Meta ads [00:03:30].
Similarly, e-commerce stores operating on platforms like Shopify but not yet on Amazon represent a significant opportunity [00:04:30]. A simple pitch involves demonstrating competitors’ success on Amazon and offering to manage the entire Amazon setup and sales process, taking a percentage of the sales, with the client only needing to supply the products from their warehouse [00:05:05]. This targets businesses with existing revenue but lacking the time or expertise for channel expansion [00:06:26].
Leveraging Affiliate Commissions for SaaS Products
Another impactful strategy centers on using the affiliate commissions offered by Software-as-a-Service (SaaS) businesses [00:08:31]. The rising cost per thousand impressions (CPM) on platforms like Facebook is increasing the customer acquisition cost (CAC) for many SaaS companies, extending their payback periods [00:07:37]. This creates an arbitrage opportunity for those who can deliver customers with a lower CAC [00:08:25].
Many SaaS platforms offer substantial affiliate commissions:
- HubSpot: Offers 30% recurring commission for up to one year [00:09:01]. For an 2,880 per customer over a year [00:09:14].
- Hyros: Reportedly pays a minimum of 15,000 per customer [00:09:40].
The strategy involves picking a niche (e.g., chiropractors) and building a complete, high-converting marketing funnel specifically tailored for that niche (including opt-ins, email flows, landing pages, and text messages) [00:09:55]. This pre-built “TurnKey funnel” is then offered to businesses in that niche for free [00:11:53]. The only condition is that the business must sign up for the necessary SaaS product (e.g., HubSpot) through the affiliate’s link [00:10:45]. This allows for a high volume of customer acquisition for SaaS products by providing significant value upfront to the end-user [00:12:12].
Live Chat Services on Commission
Another opportunity involves offering live chat services to small businesses that have a Google My Business listing but lack 24/7 customer support [00:13:22]. By analyzing their Google My Business traffic, one can identify lost opportunities from after-hours inquiries [00:14:13]. The offer is to field and nurture these leads, even closing some through chat, in exchange for a 20% commission on sales [00:14:20]. This can start as a solo side hustle and scale by hiring remote staff [00:13:38].
The Explosive Growth of TikTok Shop
The rise of social commerce, particularly TikTok Shop, presents a significant opportunity for business growth [00:17:41]. TikTok Shop allows brands to offer affiliate programs, where creators earn a percentage of sales by tagging products in their videos [00:18:00].
Individuals can identify best-selling products on TikTok Shop using tools like Cow Data or Fastmoss [00:18:34]. These tools reveal product revenue and the specific viral videos used to sell them [00:18:50]. The unique advantage is that creators do not need to show their face or use their voice [00:19:08]:
- Reverse Engineer: Analyze scripts of top-performing videos [00:19:23].
- AI Voiceover: Use AI tools like Eleven Labs to generate voiceovers [00:19:36].
- AI Image Generation: Create compelling images using AI tools like Midjourney [00:19:42].
- Video Editing: Assemble all elements in a video editor like CapCut [00:19:49].
This method has enabled individuals to earn substantial income, as seen with products like “shilajit resin,” which achieved millions in sales via TikTok Shop affiliates [00:20:00]. Many successful products on TikTok Shop leverage storytelling and appear organic rather than overtly sales-focused [00:23:47].
The opportunity is twofold:
- Affiliate Sales: Directly generate commissions by creating content for products as an affiliate [00:25:36].
- Agency Model: Approach businesses and offer to build out their TikTok Shop presence, manage creatives, and run campaigns on a retainer basis (e.g., $20,000 per month plus 5% of sales) [00:26:03]. A key value proposition is generating viral TikToks that can also be repurposed for paid ad campaigns on platforms like Facebook, solving the common bottleneck of creative development [00:26:24].
This strategy allows individuals to get paid while developing highly valuable, horizontal skills such as copywriting, consumer psychology, video editing, storytelling, and viral content creation [00:26:46]. These “timeless skills” are applicable across any business and are essential for future marketing endeavors [00:27:28]. This advice is particularly relevant for those early in their careers who possess hustle and a willingness to learn, even without initial capital or coding skills [00:28:03].
The “Yes, Yes, Yes, No” Funnel
A powerful sales funnel technique is the “yes, yes, yes, no” funnel [01:00:02]. This involves providing valuable information or content (e.g., a free report, a book like “Sell Like Crazy” [00:59:22]) that educates the prospect and makes them agree with the strategies presented [01:00:05]. By the end, the prospect is convinced of the expertise and the value of the methods, leading them to say “yes, yes, yes” to the information [01:00:15]. However, they then acknowledge (implicitly or explicitly) that they lack the time, energy, or skill to implement it themselves, leading to a “no” to DIY and a “yes” to outsourcing to the expert [01:00:19].
This approach works because it demonstrates expertise and builds trust without an immediate hard sell [00:55:49]. For example, a digital agency might offer a free report on “22 things you need to know when running Facebook ads” [00:56:51]. This attracts interested individuals, a percentage of whom will realize they need professional help and seek the agency’s services [00:56:56]. The key is to genuinely provide value and not make the initial free offering a thinly veiled sales pitch [01:01:06].