Opportunities in music production and digital marketing

From: gregisenberg

This article explores several business ideas and market opportunities, particularly focusing on how digital strategies and AI can be leveraged in music production and various forms of digital marketing. The discussions highlight the potential for high-margin businesses and the creation of valuable digital assets [00:00:13].

Digital Marketing Agency leveraging Canva & YouTube

A viable business idea involves creating a digital marketing agency that specializes in Canva-based design services [00:01:38]. The strategy for this agency includes:

• Lead Generation Funnel Utilizing YouTube tutorials as a top-of-funnel lead generation method [00:01:38]. By demonstrating how to create various designs on Canva, prospective clients, realizing they lack the time, will naturally seek to hire the agency [00:03:35].
• Offshore Talent Hiring skilled offshore talent to provide unlimited design services on Canva at a cost-effective rate [00:01:41].
• Monetization Streams
  • Agency Services Direct revenue from design services [00:03:38].
  • Ad Revenue The YouTube channel itself can generate ad revenue [00:03:44].
  • Newsletter & Ads Building an email newsletter from YouTube subscribers, which can then sell ad space [00:03:51].
  • Affiliate Marketing Integrating affiliate links for Software-as-a-Service (SaaS) products used in the workflows, offering recurring revenue (10-50% of monthly revenue) [00:04:50]. Even large companies like Adobe have killer affiliate programs [00:06:06]. Canva also has an affiliate program [00:07:37].
• Scalability The business can scale from a single creator servicing clients to managing hundreds of clients with a dedicated team, potentially becoming a million-dollar company with high margins [00:04:15].
• Software Development Opportunity Identifying limitations within Canva (e.g., poor captioning) can lead to developing specialized Canva apps that integrate with the existing audience and newsletter [00:07:45]. This represents a natural progression from creator to agency to software [00:08:02].

Opportunities in Music Production: AI Type Beats

There’s a significant opportunity in the “type beat” market within hip-hop and rap, where artists seek instrumental beats similar to popular artists (e.g., “Kendrick Type Beat”) [00:10:57]. The disruption lies in using AI models for beat production, which makes creating sounds and layering them easier than ever [00:11:46].

• Mass Production A traditional producer might make 10 type beats a day; with AI tools, one could generate thousands [00:11:52].
• Marketplace Development Building a marketplace to sell and license these AI-generated beats [00:12:06].
• Distribution Strategy
  • YouTube Dominance Registering and posting type beats to YouTube, where they rank high in search results for relevant keywords [00:12:15].
  • Monetization Generating ad revenue and streaming revenue from YouTube views [00:12:23].
  • Direct Sales & Licensing Linking back to the marketplace from YouTube descriptions for direct sales or licensing agreements [00:12:29]. Licenses typically cost $15-$150, while buying full rights is higher [00:13:37].
  • YouTube Ads Bidding on keywords to show YouTube video ads for specific type beats, driving traffic directly to the YouTube video and then the purchase link [00:14:43].
• Current Market Major marketplaces like TypeBeats.com and BeatStars exist, with top producers earning significant income (e.g., $60,000/month) [00:14:27].
• Impact on Music Creation This enables more rapid music creation, as artists can acquire batches of beats and focus on a “numbers game” for releasing tracks, often using punch-in/punch-out recording techniques [00:15:45].

Leveraging Digital Influencers in Marketing

The future of brand marketing may involve D2C (Direct-to-Consumer) brands owning digital influencers [00:19:33]. This concept stems from instances where real celebrities can become “bad goods” for a brand due to public scandals [00:20:06].

• Brand Ownership & Control Brands can create and own their digital influencers using AI models like Stable Diffusion [00:20:49]. This provides complete control over their image and eliminates the risk of human error or scandals [00:21:21].
• Cost-Effectiveness Creating digital influencers is significantly cheaper than hiring human celebrities [00:21:12].
• Building Brand Lore These digital entities can interact with each other, creating “gossip and drama” that generates dialogue around the brand, fostering deeper audience engagement and buy-in [00:20:55]. This mirrors the “lore” that builds fandoms around fictional universes [00:24:26].
• Digital Assets Digital influencers become owned media assets, contributing to a company’s balance sheet based on their collective monthly impressions [00:21:40].
• Market Progression The trend is expected to move from agencies providing digital influencer services to companies [00:21:56], eventually becoming internal teams within D2C companies [00:22:10].
• Creation Process Digital influencers can be generated from scratch or by licensing someone’s likeness and training AI models (like Flux) to maintain consistency across various poses and content [00:23:20]. They can produce long-form YouTube videos, TikToks, and Instagram content [00:28:33].
• Consumer Acceptance Just as people connect with fictional characters in movies (e.g., Avatar, Family Guy), they will likely connect with digital avatars, often without even realizing they aren’t real people [00:30:48]. Examples like Lil Miquela and Aitana Lopez (who generated $20,000 in 24 hours on OnlyFans) demonstrate this trend [00:31:16].

AI-Powered Email HTML Generator

Building an AI-powered tool to generate email HTML [00:34:04] addresses the mind-numbing task of manual HTML email coding [00:34:45].

• Functionality The tool would feature a prompting box for user input, a code output display, and a visual preview of the email [00:34:26].
• Distribution Strategy
  • SEO & Content Creating listicle-style blog posts (e.g., “Email Templates for X Industry”) and optimizing for search engine visibility [00:34:41].
  • Google Ads Bidding on high-intent keywords like “email HTML generator” [00:34:58].
  • AI Directories Submitting the tool to AI directories for initial organic links and domain authority [00:35:18].
• Business Model A paid-to-play model with no freemium tier, possibly a pro tier for bringing one’s own API key [00:36:41].
• Feasibility This is a proven pain point, and the tool can be built quickly (3-4 weeks) and affordably ($3,000-$5,000) by leveraging offshore development [00:35:58].

Newsletters for Short-Form Creators

An “ops game” opportunity exists in building and managing email newsletters for short-form content creators, particularly in the B2B space, to help them monetize their audience more effectively [00:37:33]. Short-form content alone often struggles to generate substantial income [00:37:40].

• Process
  1. Audience Identification Build email lists of relevant target audiences for the creator’s niche (e.g., interior designers for a design creator) [00:38:00].
  2. Content Creation The creator records a 30-minute video discussing recent insights or interesting topics [00:38:18].
  3. AI-Powered Repurposing The video is transcribed and transformed into a unique, original email newsletter, mimicking the creator’s voice and vocabulary [00:38:29]. This can be done using existing AI tools [00:40:18].
  4. Distribution The newsletter is sent to the high-value B2B audience [00:38:47].
• Monetization
  • Beehive Boost Initial revenue can be generated through platforms like Beehive Boost, self-funding growth [00:39:06].
  • Direct Ad Sales Once a substantial audience is built (e.g., 100,000 subscribers in 12 months), ad slots can be sold to relevant industries [00:39:06]. A single newsletter with 100k subscribers could potentially generate $20,000/month [00:40:49].
• Symbiotic Relationship This model helps short-form creators venture into long-form content and generate unique newsletter material, providing a turnkey, background revenue stream for minimal effort (approx. 2 hours of work per month for the creator) [00:39:35].
• Asset Value A newsletter with 100,000 B2B subscribers can be a valuable asset, potentially worth $100,000to$1,000,000, offering a clean exit for creators [00:41:21].
• Shady Version A “gray” strategy involves building a newsletter using publicly available content from an existing creator, growing the list, and then approaching them for a partnership or even selling the list without their initial knowledge [00:43:07].

Programmatic SEO for E-commerce

A new company, Landing C, focuses on AI-powered programmatic SEO for e-commerce companies with many SKUs [00:44:20].

• Service They build thousands of collection pages at scale, functioning as an SEO agency to drive organic traffic [00:44:28].
• Platform Compatibility Currently working with Shopify and planning to support WordPress [00:44:40].
• Results Clients are seeing “unbelievable results” [00:44:34].