Application of AI in business development

From: gregisenberg

The application of AI in business development presents a multi-trillion dollar opportunity, enabling new product experiences and democratizing access to advanced capabilities [00:14:14], [00:21:40]. Tools like Google’s AI Studio, powered by Gemini models, allow users to explore and build AI-based business applications for free [02:45:34], removing economic burdens for startups [02:52:00], [02:57:00].

Google’s AI Studio and Gemini Models

Google’s AI Studio aims to showcase the full capabilities of its Gemini models, allowing users to experience their potential without cost [02:39:03], [02:45:34]. The studio provides a default experience for prompting, a prompt gallery with diverse examples (from trip ideas to code optimization), and access to various Gemini models [02:57:00], [03:09:00], [07:12:00].

Available models include:

• Gemini 2.0 Flash: More powerful, slightly more expensive than Flashlight [07:34:00].
• Gemini Flashlight: Higher rate limits, slightly less intelligent but capable of core tasks [07:39:00].
• Gemini Pro: An experimental, most intelligent model available [07:49:00].
• Gemini Reasoning Model: Designed for complex thinking and problem-solving, available for free to developers in AI Studio and via API key [07:59:00], [08:10:00].
• Gemma: Google’s open-source version of the models [07:21:00].

Users can obtain free API keys, allowing for prototyping with 1.5 billion tokens across various Gemini models [02:49:03], [02:57:00].

Differentiated Capabilities and Business Applications

AI Studio highlights new, differentiated capabilities that enable new business ventures [01:25:00], [01:30:00].

Long Context Processing

Gemini models excel at processing long contexts, such as lengthy videos or audio files. This capability enables:

• Content Extraction: A 30-minute video of a museum tour can be processed to extract a list of all exhibits, representing 531,000 tokens of information [03:42:00], [04:00:00].
• Data Exploitation: This extracted data is valuable for creating online directories or other organized datasets from previously unstructured media [05:11:00].
• Intelligence from Audio: Long audio, like podcasts, can yield significant intelligence [06:07:00].

Reasoning Models

The reasoning models can “think” about tasks before generating output, similar to outlining an essay or code structure [08:32:00], [11:30:00]. This thinking process is visible in the UI, even if abstracted in the API [10:16:00], [10:28:00].

Example: Transforming a basic Python code snippet into a fully-fledged website, landing page, and SaaS application [09:05:00]. The model outlines:

• Desired outcomes [10:52:00]
• Code and structure [10:52:00]
• Technology stack [11:04:00]
• Optimized landing page elements (subheaders, features, CTA, visuals) [11:04:00]
• MVP for SaaS functionality (user authentication, dashboard, image generation tools) [11:12:00]

This capability for building software applications and SaaS startups is a significant area of value creation [12:29:00], enabling the generation of necessary files (e.g., HTML, CSS) [12:38:00].

Spatial Understanding (Multimodal Capabilities)

Gemini models offer deep spatial understanding of objects and their visual representation [13:50:00].

• Generic Object Detection: The model can dynamically overlay 2D bounding boxes on images and provide coordinates for identified objects [14:09:00], [14:20:00].
• Business Ideas:
  • E-commerce: Identifying furniture items in a room image for online shopping and reverse image search [14:39:00], [15:31:00].
  • Inventory Management: Snapping pictures or using real-time video feeds to track utilization of items [15:56:00].
  • Smart Infrastructure: Real-time monitoring of parking garage utilization [16:16:00].
  • Geospatial Analysis: Bounding specific areas in satellite imagery based on criteria (e.g., corn fields) for meta-analyses [16:28:00].
• Service Automation: Many service-based businesses (agencies, consulting firms) that perform painful, repetitive tasks for businesses can automate these processes using AI [16:52:00], potentially scaling to multi-million dollar businesses [17:14:00].

Function Calling Capabilities

AI Studio enables the integration of Gemini with existing products through native function calling.

• Combinatorial Explosion: Connecting AI with other products (e.g., Google Maps API) can create entirely new business opportunities. For example, a “geoguesser” experience taking users to ancient history locations based on a prompt [18:18:00], [19:04:00].
• Rapid Development: The amount of work required to combine products with AI for new SaaS solutions is significantly smaller than traditional development [19:25:00], [19:31:00].
• Starter Apps: AI Studio provides starter apps with code on GitHub, allowing developers to download, hack on, and power end-to-end product experiences for free using an API key [19:38:00].

Real-time Streaming (AI Co-presence)

The multimodal live API allows AI to “see” and understand what a user is seeing in real-time, providing context-aware assistance [20:11:00], [20:22:00].

• Interactive Assistance: The model can listen, see the user’s screen (e.g., a code editor), and offer real-time debugging or suggestions [20:35:00].
• Future of Work: This signifies a future where AI acts as a “co-present” partner, making work faster and more efficient [24:52:00], [25:00:00].
• Democratizing Access: This capability can help bridge the steep learning curve in technology, enabling individuals (like those learning to code or edit videos) to have a senior developer or tutor available in real-time [24:03:00], [27:33:00].
• Enhanced Capabilities: The API allows for fine-tune controls for conversation flow [22:53:00], native tool integrations, code execution in a virtual environment, and grounding (browsing the internet for real-time information) [25:26:00]. This creates a unique way of bridging the outside world into a unified experience [26:16:00].

These applications of AI agents in businesses highlight immense potential for innovation and business growth and marketing [00:14:14], [00:21:40], [01:11:00], [01:17:00]. Even in their early stages, playing with these tools can spark new ideas and connections for entrepreneurial ventures [26:58:00].