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Introduction to different advertising platforms

5 min read

From: alexhormozi

Advertising is the process of making known, allowing strangers to discover the products or services a business sells. If more people are aware of what you sell, you will sell more, leading to increased revenue [00:09:38]. The ability to generate leads provides endless opportunities for a business to succeed [08:10].

The strategies for getting leads are versatile and applicable across various industries, including Real Estate, medical, auto, homeowners insurance, healthcare, local businesses, home services, financial services, consumer services, software apps, e-learning, e-commerce, and any venture that involves selling products or services [00:00:09]. These strategies are proven through their use in portfolio companies across software, local business, e-commerce, consumer services, medical services, professional services, and home services [00:00:24].

Core Four Advertising Methods

There are four primary ways to let others know about your offerings, often referred to as the “Core Four” [02:54:50]:

  1. Warm Outreach [02:54:50]
  2. Posting Free Content [02:54:50]
  3. Running Paid Ads [02:54:50]
  4. Cold Outreach [02:54:50]

1. Warm Outreach

Warm Outreach involves directly contacting people who already know you on a one-to-one basis [01:22:23]. This method is reliable, low-risk, repeatable, and low-cost, making it ideal for getting initial customers with a zero-dollar budget [01:09:09].

Platforms and Methods for Warm Outreach:

Platforms where warm outreach can be executed include Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and through traditional email and phone systems [01:13:26]. This method can be scaled from getting a business’s first five customers to launching new products within a division [01:13:00].

2. Posting Free Content

Posting free content involves creating and distributing valuable material to your audience on a one-to-many basis [01:15:42]. This approach naturally grows an audience, leading to more potential buyers and positively impacting all other lead generation methods by building trust and legitimacy [01:15:00]. A key strategy for content is the “Hook, Retain, Reward” framework, which maximizes the likelihood of engagement [01:17:00].

Platforms for Posting Free Content:

This method can be scaled from one post a week to 250 posts a week [01:17:51].

3. Running Paid Ads

Running paid advertisements involves letting strangers know about your offerings on a one-to-many basis [02:27:00]. Paid ads are described as the closest thing to legally printing money because they consistently work and can be scaled by increasing spending rather than time investment [01:18:30]. They do not require an existing audience or reputation to start, and campaigns can begin with as little as a few dollars a day [02:30:00]. Ads are made simple by following frameworks like the “What, Who, When” framework for scripting [02:19:58].

Platforms for Paid Ads:

Businesses can spend over a million dollars per week on ads across their portfolio, demonstrating the scalability of this method [02:31:14].

4. Cold Outreach

Cold Outreach involves privately reaching out to people who do not know you on a one-to-one basis, effectively advertising to strangers [02:49:00]. This method is effective even without being on camera or creating extensive content, and it allows for operating in secrecy as competitors won’t know what you’re doing [02:48:06]. With sufficient volume, it becomes incredibly reliable and resilient [02:48:22]. Businesses can choose highly qualified, perfect-fit targets for outreach [02:58:01].

Platforms and Methods for Cold Outreach:

This method allows for starting with a tiny budget, requiring only time, a way to contact people, and knowing what to say [02:43:44]. It can be scaled using other people’s time and automation, with portfolios generating over 15,000 reach-outs per day [02:54:50].

Leveraging Lead Getters

While an individual can utilize the Core Four methods, there are other ways to advertise through “Lead Getters” [02:54:50]. These include:

  • Customers [02:54:50]: Your customers can tell other people about your stuff using warm outreach, leading to more customers [02:54:50].
  • Employees [02:54:50]: Employees can execute the Core Four methods on your behalf, such as creating content for events [03:22:00].
  • Agencies [02:54:50]: Agencies can post content, run ads, or conduct outreach on your behalf, effectively managing advertising efforts [03:32:00].
  • Affiliates [02:54:50]: Independent businesses (affiliates) can tell their audience to buy your stuff, often through their own content or advertising [02:54:50].

The most efficient way to advertise is to have others do it on your behalf, as there are more of them than there are of you [03:05:00]. This significantly increases leverage, allowing for more leads with less personal work [03:09:00].

Personal experiences in scaling businesses with advertising techniques have shown that learning to get leads on demand grants the freedom to pursue desired business or life paths [03:42:00]. Mastering these eight advertising methods can significantly multiply a business’s growth, offering endless chances to refine strategies and succeed [03:48:00].

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