From: alexhormozi
The speaker, owner of Acquisition.com, emphasizes that business growth, like personal growth, is often constrained by a “weak link” rather than a lack of potential [00:00:32]. This “weak link” can often be found in an entrepreneur’s character traits and beliefs [00:01:27]. A common area where these limitations manifest is through an unhealthy reliance on routines and “crutches” [00:04:41].
The Dangers of Dependency
While routines are often lauded for productivity, the speaker warns against becoming dependent on them, as this can paradoxically make individuals weaker [00:04:54]. This concept is central to the dangers of dependency on routines. A “religious adherence” to specific routines, or using phrases like “I have to,” “I must,” or “I need to,” indicates a belief that circumstances must conform to one’s desires, even when one has no control over them [00:05:15]. This dependency can be exploited by competitors, as it makes an individual vulnerable to disruption [00:05:26].
Examples of such “crutches” or dependent routines include:
- Needing alcohol every night to sleep [00:05:36]
- Requiring marijuana or edibles to fall asleep [00:05:40]
- Taking pills to induce sleep [00:05:48]
- Relying on coffee just to feel “normal” rather than gain a benefit [00:06:33]
- Needing specific rituals for mornings or to be productive [00:07:04]
Historically, humans managed to sleep and function without these modern dependencies, suggesting they are acquired weaknesses rather than inherent needs [00:05:56].
Weakness and Non-Resilience
Becoming dependent on specific routines or substances creates a level of “maintenance” where the individual requires these external aids just to function normally, rather than to gain a benefit [00:06:23]. This reliance makes a person less resilient; if their “magical routine” is interrupted, their ability to perform is significantly hampered [00:07:18]. This lack of resilience contrasts with the ideal of being effective regardless of circumstances, like Rocky training outdoors versus Drago’s reliance on fancy science and supplements [00:07:44].
Cultivating Independence and Strength
For true personal growth and success, especially as entrepreneurs, two key takeaways are crucial:
1. Challenge Limiting “I Am” Statements
Be highly aware of “I am” statements, as they are powerful declarations deeply embedded beliefs about oneself [00:08:07]. Examples of limiting “I am” statements include:
- “I am high anxiety” [00:02:04]
- “I am an all or nothing type person” [00:02:21]
- “I am bad at math” [00:03:21]
- “I have a short fuse” [00:08:22]
- “I am disorganized” [00:08:26]
- “I am not good with time/money” [00:08:27]
The identity one holds must be adaptable to whatever growth requires [00:03:42]. Instead of definitive “I am” statements, use phrases like “I have a tendency towards” or “I struggle with behaviors that are this way” [00:03:59]. Constantly ask: “Does this belief serve me?” If not, stop saying it [00:08:36].
2. Shun Crutches and Superstitious Routines
Be extremely cautious of routines and “superstitions” that you claim are the only source of your productivity, creativity, or well-being [00:08:56]. Similarly, avoid making threats or punishments to yourself if these routines are not followed [00:09:15]. Phrases like “I can’t be productive” or “I’m agitated” without a specific routine are self-imposed weaknesses [00:09:08].
To truly thrive and build a significant enterprise, individuals must:
- Know exactly who they are [00:09:49]
- Speak beliefs that serve them [00:09:51]
- Succeed independent of external circumstances that they create [00:09:55]
The goal is to be “source,” not merely “reaction” to external conditions or rigid habits and mindset strategies [00:10:01].