From: alexhormozi
When beginning your outreach efforts to acquire your first customers, a crucial step is selecting the appropriate communication platform [01:06:00].
How to Select Your Platform
After compiling a comprehensive list of potential contacts from various sources (email, social media, phone contacts) [00:44:00], the next step is to pick one platform to initiate your messaging or emailing [01:09:00].
The recommended strategy is to start with the platform where you possess the largest number of contacts [01:12:00]. For instance, if you have the most followers on Instagram, or the most contacts in your email list or phone, that’s where you should begin your outreach [01:15:00].
This initial outreach strategy, focusing on personal networks, is part of broader outreach efforts and engagement strategies designed to secure early customers [01:01:00]. This approach differs from advertising platforms, as it leverages existing personal connections.