From: alexhormozi
The advent of accessible artificial intelligence (AI) has brought significant changes, particularly within creative industries, challenging traditional workflows and introducing new possibilities [00:00:02].
AI’s Capabilities in Content Creation
Since November 30, 2022, with the public release of Chat GPT, AI became widely accessible and demonstrated its power in generating various forms of content [00:00:04] [02:30].
Text Generation
Chat GPT is a generative pre-trained Transformer that can engage in conversations and produce diverse text outputs [00:00:10] [02:51]. It can generate:
- Words, sentences, paragraphs, articles, and even entire books [02:53].
- Legal documents [02:58].
- Sales scripts and video scripts [02:59].
Users can provide a prompt, receive an output, and then refine it by asking for changes such as making it funnier, shorter, or adapting it for different formats like text messages or tweet storms [03:01]. The extent of its capabilities is limited only by the user’s ability to ask the right questions [03:16].
Image and Video Generation
AI is also capable of interpreting and generating images, videos, and sounds [03:26]. For example, OpenAI’s DALL-E image generator can create complex images based on textual descriptions, such as a “guy smoking a cigar looking over a beach where there’s a dragon” in a “Van Gogh painting style,” and can generate multiple versions of the same concept [03:34].
Given that video is essentially a rapid sequence of images, AI’s ability to generate numerous images sequentially means it can produce videos [03:57]. Furthermore, if AI can generate words and videos, it can also create accompanying sounds, implying that these modalities will merge in the near future [04:09].
Unanticipated Job Displacement
Contrary to initial predictions that AI would first replace low-skilled physical labor, followed by low-skilled and then high-skilled white-collar jobs, the actual impact has been in the reverse order [09:20]. Creative and high-skilled white-collar jobs have been among the first to be significantly affected:
- Copywriters and Logo Designers: These roles face serious implications due to AI’s ability to generate content and designs [09:37].
- Customer Service: AI can provide 24-hour, real-time customer service with immediate feedback [09:42].
- Physicians: Medical AI could offer immediate and more accurate diagnoses from home, interpreting visual data [09:46].
- Finance Professionals: AI can process raw financial data and organize it into comprehensive spreadsheets [09:54].
- Legal Professionals: AI can construct detailed legal arguments, nearly identical to those developed by experienced attorneys over decades [09:59].
Implications for Media, Entertainment, and Perception
The advanced capabilities of AI, especially in content creation and deepfakes, have profound implications for media, entertainment, and the public’s perception of reality:
- AI-Generated Influencers and Pundits: By analyzing vast amounts of existing content (e.g., all Instagram posts ranked by performance), AI can combine this data with video and deepfake technology to create virtual pundits and influencers who do not exist [10:20].
- Perfected Digital Personalities: It will be possible to create “perfect” celebrities, spokespersons, or even porn stars using deepfakes [10:30]. These AI creations could work 24/7, deliver content with perfect tone and messaging, and be designed to stimulate dopamine centers more effectively than human content, as AI could know what individuals like better than they know themselves [10:38].
- Challenges in Verification: The ability of AI to generate realistic images and videos of non-existent people (e.g., as seen on thispersondoesnotexist.com) means that verifying the authenticity of media, such as statements from public figures, will become increasingly difficult [10:52]. This will give new meaning to verification mechanisms like the “blue check mark” [11:11].
Adapting and Leveraging AI in Creative Roles
Instead of fearing AI, individuals should adopt a mentality that AI is here to supercharge their abilities rather than replace them [16:06]. Embracing change and adapting to new technologies is crucial [16:16].
For professionals, AI can serve as a powerful tool to enhance productivity and value:
- Information Condensation: AI can condense vast inputs (e.g., summarizing books, emails, or messages), allowing users to process information significantly faster [16:21].
- Output Amplification: By predicting what a user might normally say or produce, AI can draft outputs that only require validation, leading to a massive increase in productivity (e.g., a day’s work in minutes) [16:30].
- Shift in Expert Roles: For experts, the majority of their time previously spent on generating content can now be shifted to quality assurance (QA) and validating AI-generated information, making tweaks and refinements [17:01]. This integration of AI tools makes individuals more valuable to their companies or clients [17:21].